| Mission critical - Something that is vital to the success of your business e.g. the IT infrastructure. |  |
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| Marketecture - Technical advertising, usually including diagrams. |  |
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| Market-facing - A role that requires interaction with clients. i.e. sales and marketing |  |
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| Macromanager - A manager that tries to direct matters outside of her department. |  |
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| Luddites - An individual who feels that new technology will put their job in jeopardy or someone who doesn't embrace technology |  |
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| Low hanging fruit - Markets in which customers can be easily found. |  |
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| Long game - In the long term. Also used to show a certain level of commitment E.g. "We need to convince them we are in this for the long game". |  |
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| LOMBARD - Lots Of Money But A Real Dumbass. |  |
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| Lipstick on a pig - Trying to make a negative situation look better than it is. E.g. "If we say that to him regarding those numbers, he will just accuse us of trying to put lipstick on a pig." |  |
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| Leverage - To utilise a resource to achieve the best advantage. |  |
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| In the black – Profitable (This is a good place to be !. |  |
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| Human capital - Used to express the value of employees in terms of being living assets. |  |
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| Hot desking - Mobile employees that find a temporary place to work whilst they are in the office. E.g. "Steve hot desks in marketing on thursdays you can find him on the third floor" |  |
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| Herding cats - A difficult situation to control. E.g "Everyone on that team has strong personalities and wants to do their own thing - its like herding cats" |  |
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| Helicopter view - A high level view or summary of a situation. E.g. "I haven't got long before I go into the meeting can you give me a helicopter view of the situation". |  |
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| Heads up - An early warning to a potential problem E.g. "Just a heads up, your boss is on his way down and he isn't happy with your figures". |  |
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| Head winds - Factors that slow progress. E.g. "Due to the recession we were always going to face these kind of head winds" |  |
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| Hand holding - To guide someone through a process due to inexperience or incompetence E.g. "There may be a short period of hand holding for the client but after that they will need little ongoing support" |  |
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| Green field - Virgin territory. A client that has never used your product nor anything like it. |  |
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| Grass roots - Built from the bottom up, without any formal training or organization or can also refer to a low level. E.g. "We need to tackle this problem at grass roots level" |  |
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| Granular - Used to highlight excessive detail. E.g "I think this is too granular for me can you summarise it into the key points". |  |
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| Golden handcuffs - Monetary incentives used to retain executives. |  |
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| Going forward - Looking toward the future. Usually serves to add two filler words to the start or end of your sentence. E.g. "This is something we will definitely need to do going forward" |  |
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| Getting into bed - Beginning a close business relationship with a client or vendor. E.g "We need to make sure we are getting into bed with the right people". |  |
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| Game-changing - A sports term describing a critical point with the potential to alter the overall outcome. E.g. "Our plan to transition from products to solutions is a game-changing moment for our company." |  |
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